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Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

SEO SEMSearch Engine Optimization (SEO) is absolutely critical to your website marketing campaign. Southern California Marketing uses specifically tailored strategies that will help you meet your SEO objectives.

As a marketing strategy for increasing a site’s relevance, Southern California Marketing understands exactly how search algorithms function. We use unique tools and business processes to ensure our client’s business attracts the highest volume of targeted web traffic possible. We have proprietary capabilities that provide the ability to track search occurences based on the topic, which is critical in creating effective online marketing campaigns.

As a client, we take the time to comprehensively understand your business, your competitors, your customers and your target market.  What sets Southern California Marketing apart is our ability to narrowly tailor our SEO/SEM plan specifically for you. We believe that understanding your target market, your services, your budget and the realities of your business is fundamentally important to delivering the best SEO services.

The team at Southern California Marketing goes through a comprehensive process of immersion into the website to be developed.  The analytical process is critical in providing the framework that will ultimately maximize the website’s visibility to the search engines. After meeting with you and performing a detailed website review and evaluation, we will be able determine how you can best take advantage of these SEO/SEM techniques in your own website marketing plan.

Search Engine Optimization (SEO) Services

Once the initial analysis is completed, the project website is put through a customized optimization checklist.  This process ensures Southern California Marketing will be able to provide the maximum number of elements possible to address a client’s specific needs and budget.  We offer services including, but not limited to:

  • Recommendations related to website content
  • Keyword research and analysis that identifies keywords for campaign purposes by utilizing advanced proprietary capabilities
  • Keyword placements and positioning
  • Site analysis for optimization on Google, MSN, Yahoo and others
  • Implementation of META tags
  • Externalizing scripts
  • Implementation of proper navigation tactics
  • Insertion of proper content
  • Clean-up code
  • Implementation of Site Map
  • Integration/optimization of themed pages (where appropriate)
  • Search engine and directory submissions
  • Initiating monthly Ranking Reports

Search Engine Marketing (SEM) Services

  • Understand web traffic behavior and create funneling for better conversion
  • Unique visitor tracking
  • Internal linking for better indexing
  • Improving Link Exchanges
  • Increasing Incoming Links
  • Tag optimization
  • Inbound optimization in other websites
  • Optimizing Site Navigation
  • Reviewing site functionality and suggesting improvements for increased viewership
  • Link Exchange Services including links in related industry sites with high page rank, research relevant site PR and directory listings
  • Public Relations and WOMMA (Word of Mouth Marketing) campaigns
  • Pay-Per-Click campaigns