Having great content does many things — it maintains your credibility, provides updates to clients and potential clients, positions you as an expert in your field, builds trust with potential buyers, generates website traffic, and (hopefully) drives qualified leads for your business. Whether you’re just getting started or have an established blog, there are things you should know to make sure you are getting the most of your content production efforts.
There are many reasons to load up your website with eye catching, informative videos. Video can help with search engine rankings, encourage user engagement and more. It’s important to optimize your video so Google knows what it’s about because Google has no idea what your video is about unless you tell them.
We all hear “content is king,” but what does that mean? How can producing a blog be helpful in the online world, and more importantly in the real world? Having content on your website does many things, and whether you start by writing one blog article, or by expanding your website content once a week, once a month, or you’re really looking at content for the first time, we hope you’ll jump on the band wagon.