There are two ways of increasing website traffic, paid and organic. Organic site traffic is created by search engine results displayed after users type a keyword in a search engine box. Many people are keen on organic traffic because it is free and can be done by anyone with basic knowledge of search engine optimization.
In February, Google made sweeping changes to the Adwords interface, significantly changing the way advertisers market to PC, mobile, and tablet users. One of the most significant changes in the new Adwords interface is the ability to target by device and utilize signals like location and time of day.
Having great content does many things — it maintains your credibility, provides updates to clients and potential clients, positions you as an expert in your field, builds trust with potential buyers, generates website traffic, and (hopefully) drives qualified leads for your business. Whether you’re just getting started or have an established blog, there are things you should know to make sure you are getting the most of your content production efforts.
There are many reasons to load up your website with eye catching, informative videos. Video can help with search engine rankings, encourage user engagement and more. It’s important to optimize your video so Google knows what it’s about because Google has no idea what your video is about unless you tell them.