5 Social Media Myths that Should be Debunked

There are a lot of people, companies, and websites (including us here at SCM) giving out A LOT of information on how to market successfully on the internet. Of course some of it is bad, but most of it is good (like ours). However, that does not stop the spread of some myths from becoming facts. Here are a couple of Social Media myths that should be debunked…

  1. Saying “please retweet” at the end of a tweet does not encourage retweeting.
    1. This actually works quite well. It’s a basic call to action, asking an individual or a group to retweet your content usually will get retweeted. Its a simple way to get your message spread across multiple networks and reach a larger group of users.
  2. We should use social media only to interact with fans, not to promote our own awesome content.
    1. Though fan engagement is super important, it’s not as important as distributing your own content. Without content that is engaging, interesting, and visual your fans will not want to comment or even read/view your content. It is your content that will draw in fans for companies to interact.
  3. The more fans/followers/friends one has, the better.
    1. Having one million fans is quite impressive, but not better than 500 committed and engaged users. Sometimes marketers and companies become too focused are getting the largest number of users, there are even companies that will sell you users, in the hopes of gaining clout on the internet. Often these users are not engaged and will not retweet or comment on your content. However, only having a few committed and engaged users, who retweet, comment, and like your content will successfully spread your message.
  4. If my content is good, then more of it is better.
    1. You have a lot of great content that you want to share with your fans, so why not give it to them all the time. This actually undervalues your content. Too much at one time will lead to users simply skimming your content or not even reading it at all. You want to manage a causal distribution of your content so not to overwhelm your reader, but still give enough so that your brand gets exposure.
  5. Posting on the weekend is a bad idea.
    1. Most companies want to post during the workweek, it’s when they are online and it’s convenient. However, most users spend their time on the internet during the weekend, when the number of retweets or Facebook shares rises considerably, because they have the time. If companies want their message to be read by the most people, then they should be posting when the networks receive the most traffic.

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One Response to “5 Social Media Myths that Should be Debunked”

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