Paid Search/Pay-Per-Click (PPC)

paid searchUtilizing paid search tactics,  Southern California Marketing can drive traffic to any website anywhere in the world by focusing on keyword selection, copy writing, bid management and conversion management.

In a very short amount of time we can create an effective online marketing campaign to boost your online exposure. No matter what kind of business you have, Paid Search (also known as Pay-Per-Click or PPC) can be a very effective tool for your website if it is done properly.

PPC presence is not only meant to have an impact in terms of total numbers of visitors driven to the site, but it sets a flag for the search engines that indicates your website is participating in paid programs to drive traffic, which is an important factor in your site’s ranking.

Our professional PPC management services can improve campaign performance and cost per click using specialized techniques.

Keyword Analysis

Keyword analysis is performed across the major search engines.  We optimize your website based on the keywords that will drive maximum traffic to your site. Our proprietary techniques determine which keywords will bring the most desired results.

Campaign Set-Up

Once the keywords are selected, the campaign will begin. The campaign set-up includes writing ad copy designed to target potential customers, as well as the configuration of landing pages that can help convert your clicks into paying customers.

Bid Management

Advanced bidding strategies are used to ensure that you maintain a competitive advantage over your competitors while making sure you are not overspending on the PPC campaign.

Consulting and Reporting

A successful PPC campaign requires ongoing data analysis.  We will carefully monitor your campaigns to ensure that each dollar spent maximizes results.  Southern California Marketing provides clients with comprehensive reporting that allows them to closely monitor the progress of each PPC campaign.